low uniqueness

critical low-uniqueness Content quality at scale

When most of a page repeats its template, the part that could rank is the small remainder. A set of such pages competes against itself for the same query while none of them says anything the others do not.

What indexgap reports

The finding reads:

critical  low-uniqueness  only … of the text is unique — the rest is template

How to fix it

Add what makes this page different from its neighbours: the specifics from its own data row. There should end up being less boilerplate than text of its own.

How it behaves at scale

Collapsed when it fires template-wide. If it appears on 90% or more of the pages — or of one language version — of a site with at least 20 pages, it is a property of the template and is reported once, with the count, instead of once per page.

Suppressed on JavaScript shells. A page with no text in its source HTML would trip this check for a reason that is already reported as js-shell, and repeating it four times is not four times as informative.

Finding it

pipx install indexgap
cd your-project
indexgap init
indexgap check

Then indexgap brief turns every finding on this page into a work order in indexgap-briefs/, with the thresholds the result has to satisfy and the command to check it.

Related checks in content quality at scale

All checks · Content quality at scale